ASBU International Office attended the APAIE (Asia-Pacific Association for International Education) Fair in Hong Kong from February 23-27, 2026, to develop its internationalisation strategy, strengthen existing collaborations, and establish new agreements.

On Monday, 9 February 2026, a seminar was held at the Sümerbank Event Hall at our university, organised by the International Office, with the participation of Prof.

A sample lecture will be given by Rome Business School with the participation of Prof. Antonio Ragusa on Monday, February 9, 2026, at 13:30 in the ASBU Sümerbank Building Meeting Hall. Within this scope, Rome Business School has planned two different sample lecture contents.

1) Armani Hotel: Redefining Luxury Through Immersive Experience
2) Ferrari: Driving Luxury Beyond the Road