On Monday, 9 February 2026, a seminar was held at the Sümerbank Event Hall at our university, organised by the International Office, with the participation of Prof. Antonio Ragusa, the Founder and Dean of Rome Business School, and Giuditta Calandro, the International Partnerships Manager.

During the programme, Prof. Antonio Ragusa delivered a seminar entitled “Armani Hotel: Redefining Luxury through Immersive Experience.” In the seminar, branding, brand management, and the concept of experience-oriented luxury were discussed through the example of the Armani brand.

Within the scope of the programme, possible areas of cooperation between Rome Business School and our university, including international student exchange, joint research projects, and other collaboration opportunities, were also discussed.